Request an Item: Club Monaco
PROBLEM STATEMENT
Club Monaco wants all customers to be treated with exceptional customer service and attended to at all times.
They have been noticing that a lot of customers have been complaining about waiting around to get an associates attention to ask for a size that is not on the floor.
They are looking into creating an in store app where they will be able to request an item without having to ask an associate directly.
DESIGN PROCESS
ASSUMPTIONS
Users: In store customers
Customer wants to request for an item but no associate is available
The size the customer wants is not on the floor
Does not want to wait around for someone to help them
Wants to try the item on before purchase
Product will be used to create greater efficiency in customer service and eliminate waiting time on customers, better inventory management, know whats trending, try on vs actual purchase
Customers will be able to request items directly from the app, an associate will bring out items
App will have correct inventory amounts according to store
HYPOTHESIS
We believe that enabling customers to be able to request items from an app will create a better shopping experience. This will decrease the number of complaints and wait time for customers. We will have demonstrated this when we can measure a decrease of complaints by 30%.
USER PERSONA
Melissa
Age 27
Young Professional