Preliminary Research

By having access to the current platform, I logged in and began by playing around with the current dashboard. My findings showed that there were several pain points that I wanted to address, and picked the top 3.

Pain Points

• Poor Navigation
  a. Back button at the top right corner is not noticeable to users.
  b. To navigate from one of the events analytics to database, I would have to go back to the main dashboard instead of being able to directly click through in the same project.

• No way to filter out brands when there are multiples

• The organizational structure of the events are confusing to a first time user. It is not clear that each program was under a main brand as the titles were all brand names.

The focus for this redesign was to create a better organization of information. I wanted to keep the platform clean and really speak to the current branding by trying to keep with the current brands colour usage and visual language.

Redesign Opportunities

• Organizing the brands and their subcategories into a more user friendly approach
• Having an easy way to create new projects within each brand
• Creating a navigation bar for new projects, archived projects, and dashboard
• Being able to filter and search for projects
• A simplified way to view and edit upcoming events in subcategories